Work

The receipts.

Names withheld until our clients publish theirs. We showcase work when they release it, not before. The numbers are real, from their own reports.

The Bleed→The Tourniquet→The Velocity
Case 01 · B2B tech retailer
Platform migration · 2026

Their platform had a demolition date. Their catalogue had 12,000 SKUs and 27 custom attributes. Nobody panicked.

The Bleed

Magento 2, end-of-life June 2026. Contract pricing, colour swatches and years of messy catalogue data, all welded to a platform about to be switched off.

The Tourniquet

A bespoke catalogue database and custom ETL pipeline: 27 legacy attributes and 12,000+ SKUs mapped to a clean Shopify schema, 15,000+ redirects preserving every ranking. Mess excluded.

The Velocity

Core data live a month before the deadline. 23 suppliers and 4 marketplaces (Amazon, Takealot, Makro, Nedbank Avo) integrated into one operation that no longer has an expiry date, and runs 40%+ cheaper every month.

12,000+
SKUs migrated
15,000+
redirects mapped
27
custom attributes ported
−40%
monthly operating costs
Case 02 · Healthcare solutions provider
Performance engine · April 2026

They were donating the ad budget to Google. We renegotiated.

The Bleed

Product-led messaging nobody searched for, expensive clicks, and a site slow enough to lose the visitors those clicks bought.

The Tourniquet

Outcome-led messaging rewrite, campaign restructure, and performance engineering on the platform itself: server response down 40%.

The Velocity

One month later: the numbers on the right, from the client’s own April 2026 report. This is where the R0.90 on our homepage comes from.

−57%
cost-per-click → R0.90
+65%
user growth, MoM
17.5%
search CTR
3.8%
conversion rate, +0.5 pts
42,500
visitors, +12%
3,800
new users
Case 03 · Organic farm brand
Rebuild

Escaped a rented template. Owns the foundation now.

Bleed: a subscription site-builder that couldn’t grow with the product range. Tourniquet: rebuilt on WordPress with a lean, modern builder. Velocity: zero lock-in, a foundation engineered to scale, and full ownership of the stack.

Case 04 · Industrial services group
SEO strategy

Traffic flatlined for a year. The audit said why.

Bleed: a plateau everyone had learned to live with. Tourniquet: a forensic SEO audit and keyword-gap analysis against the competitors quietly taking their demand. Velocity: a quarter-by-quarter content roadmap targeting the terms competitors owned and they didn’t.

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