Work

The receipts.

Names withheld until our clients publish theirs. We showcase work when they release it, not before. The numbers are real, from their own reports.

The BleedThe TourniquetThe Velocity
Case 01 · B2B tech retailer
Platform migration · 2026

Their platform had a demolition date. Their catalogue had 12,000 SKUs and 27 custom attributes. Nobody panicked.

The Bleed

Magento 2, end-of-life June 2026. Contract pricing, colour swatches and years of messy catalogue data, all welded to a platform about to be switched off.

The Tourniquet

A bespoke catalogue database and custom ETL pipeline: 27 legacy attributes and 12,000+ SKUs mapped to a clean Shopify schema, 15,000+ redirects preserving every ranking. Mess excluded.

The Velocity

Core data live a month before the deadline. 23 suppliers and 4 marketplaces (Amazon, Takealot, Makro, Nedbank Avo) integrated into one operation that no longer has an expiry date, and runs 40%+ cheaper every month.

12,000+
SKUs migrated
15,000+
redirects mapped
27
custom attributes ported
−40%
monthly operating costs
Case 02 · Healthcare solutions provider
Performance engine · April 2026

They were donating the ad budget to Google. We renegotiated.

The Bleed

Product-led messaging nobody searched for, expensive clicks, and a site slow enough to lose the visitors those clicks bought.

The Tourniquet

Outcome-led messaging rewrite, campaign restructure, and performance engineering on the platform itself: server response down 40%.

The Velocity

One month later: the numbers on the right, from the client’s own April 2026 report. This is where the R0.90 on our homepage comes from.

−57%
cost-per-click → R0.90
+65%
user growth, MoM
17.5%
search CTR
3.8%
conversion rate, +0.5 pts
42,500
visitors, +12%
3,800
new users
Case 03 · Organic farm brand
Rebuild

Escaped a rented template. Owns the foundation now.

Bleed:a subscription site-builder that couldn’t grow with the product range. Tourniquet: rebuilt on WordPress with a lean, modern builder. Velocity: zero lock-in, a foundation engineered to scale, and full ownership of the stack.

Case 04 · Industrial services group
SEO strategy

Traffic flatlined for a year. The audit said why.

Bleed: a plateau everyone had learned to live with. Tourniquet: a forensic SEO audit and keyword-gap analysis against the competitors quietly taking their demand. Velocity:a quarter-by-quarter content roadmap targeting the terms competitors owned and they didn’t.

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